Friday, April 9, 2010

H&M Fashion Against AIDS Collection

H&M is taking it’s Fashion Against AIDS (FAA) collection to more fashion pieces rather than have celebrities endorse in T-shirt designs this year. The summer festival season is one of the most exciting times of the year, and H&M is taking FAA to Coachella.

On May 20, 2010, H&M will launch its third Fashion Against AIDS campaign. H&M will be launched its first festival collection ever, 25% of sales will be donated to youth HIV/AIDS awareness projects. Sold in Divided youth departments, the collection for both girls and boys will encompass the entire festival experience -from clothes and accessories to tents and sleeping bags, raising funds to promote the message of safe sex.These collections have previously been the design of the famous personalities. 2008 was designed garments, Rihanna, Timbaland, Rufus Wainwright, Justice, Katharine Hamnett and Cardigans, While last year was designed to include Dita Von Teese, Robyn, Katy Perry, Cyndi Lauper and Tokio Hotel. But now it's over, or at least stay on the era. Now creates namely H & M's own, festival inspired collection called Fashion Against AIDS.

The collection contains both garments for women, men, and also accessories, and will be released in May 2010. The whole 25% of the revenue will be reduced to HIV organizations. I love fashion for a good cause!

I am in love with so many pieces from this collection! I cannot wait to this collection is released. I will definitely be doing a haul on my YouTube channel and also post photos here of the items that I pick up from this collection!

Please enjoy the photos of the items from the upcoming collection below.